Social Media Will Get Conversational
Businesses should no longer be viewing social media posts as one-way conversations. Instead, 2019 will see brands using social media to engage with audiences and gauge their wants and needs. Effective social listening and paying attention to conversations about their brand and competitors’ brands will help businesses learn what type of content performs better for their target audience. Additional steps that companies can take to develop a more personal relationship with their customers include:
• Asking and answering consumer questions
• Creating and posting engaging subject matter
• Having a quick response time of 24-48 hours
Continue to have conversations on social media through user posts and comments. And personalize the user experience by utilizing user-generated content that resonates with customers. This can help businesses increase brand awareness, gain consumer trust and strengthen brand loyalty.