5 Tips to Market Research like a Pro

Are you a business owner looking to increase your conversions? If so, one thing you need to consider is how you are gathering and implementing market research. In a nutshell, market research is the process of gathering information about your audience learn more about them. It involves taking time to pinpoint the problems, needs, and […]


5 Secrets to Get More Visibility for Your Business

The aim of any business is to make a profit but there’s no profit if people do not know about your business. It’s all about increasing the visibility of your company. As a busy owner, you might quickly find yourself in a time and budget crunch with your marketing. In turn, you lose opportunities to […]


6 Entrepreneurs Share Secrets for Boosting Office Morale

Not every week is going to be great — that’s just reality. We asked six entrepreneurs: When your team seems down in the dumps, how do you boost their optimism and drive? 1. Rally together. “When morale is low, it’s usually because of a challenge that’s affecting us all as a company. Maybe projection numbers […]


Fish Where The Fish Are: 4 Tips For Reaching Your Customers

When I started my business, my main strategy was to get our bottled water products onto the shelves of major supermarkets. After achieving early success with Whole Foods, I assumed the bigger chains would follow, but to my dismay, I soon discovered that the world of retail wasn’t so simple. Supermarkets sell groceries to customers, […]


How to Make Your Customers Feel Valued

When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by sharing your business to their friends and co-workers. They do free word of mouth marketing for you and as a result, your business grows. Therefore, you need to value your customers and make them feel […]


5 Ways to Up Your Digital Marketing Game in 2019

There are only a few months to go before we hit 2019 — the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand visibility and recall. And while certain strategies from […]


Phone Call or Email? How to Choose the Right Sales Outreach Approach.

When you want to send someone a message, what’s your go-to method of communication? For me, as someone who’s constantly on the go, I love being able to shoot off a few emails wherever I am. In fact, for many people, email is the preferred communication method: According to Radicati, the number of worldwide email […]


9 Ways to Boost Productivity That Will Make You a Great Teammate

Employee performance is a growing concern for business owners, and many of them are taking unique measures to keep their employees happy and productive. One New Zealand firm known as Perpetual Guardian recently shifted its employees to a four-day workweek instead of five, finding that its team members became far less stressed while producing the […]


5 Ways to Build Strong Business Networking Skills

The need for networking skills is often considered when people have to switch jobs or be in a position to grab any opportunity assisting in taking their career forward. Or, let’s say, people, network for exposure, knowledge sharing, staying in the loop as to what’s in trend and upgrade the necessary skills their industry demands. […]