Tips

How to know when it’s time to pay for search analytics tools

Search marketers have plenty of free search analytics tools available, from Google Analytics’ wide array of reports and features to pared-down versions of free tools from companies like Moz and SimilarWeb. But eventually, marketers wanting deeper insights into their SEO and search marketing efforts – or those who simply outgrow the free tools they’re using […]

Tips

3 Tips for Marketing Your Web Development Business in 2019

The new year is here and it’s time to kick your web development business into overdrive. There’s no doubt that the web development industry is growing at a rapid rate. Between now and 2026, the US Bureau of Labor Statistics is predicting that this field will grow an additional 15 percent. Not only are there […]

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Why It is Vital to Have Women in Your Startup’s Leadership Team

We have closed 68 per cent of the gender gap worldwide, according to the World Economic Forum’s Global Gender Gap Report 2019. It will, however, take 108 years to achieve overall gender parity and 202 years to achieve full equality in the workplace. When it comes to political and economic leadership, the world still has […]

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The Story Behind ‘The Grinch’ and the Weirdest Marketing Campaign of the Year

In the middle of a nondescript restaurant, J.R. Smith is getting ready to eat a sandwich. He’s already taken off his shirt (of course) when he gets a call from … the Grinch. The perpetually cynical, green creature—now voiced by Benedict Cumberbatch—wants to talk about Smith’s infamous miscue from Game 1 of the 2018 NBA […]

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Why Being Too Optimistic is Bad For Your Business

Stay positive. It’s common advice given to people who are starting a new business. Given that almost half of all new businesses fail in the first five years, it is essential that the entrepreneur stays optimistic. Generally speaking, being a positive-thinker is known to help leaders in ensuring the smooth functioning of their company and […]

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7-Year-Old Toy Reviewer Tops Forbes’ Highest-Paid YouTubers

Ryan of Ryan ToysReview is the highest-paid YouTuber, making $22 million from June 1, 2017, to June 1, 2018, Forbes reported Monday. He makes the big coin by playing with toys and critiquing them. It seems he has a few preferences. “He loves Cars, Trains, Thomas and friends, Lego, Superheroes, Disney toys, open surprise eggs, […]

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5 Traits a Budding Entrepreneur Must Possess

In this fast-paced world where exists undying competition, the emergence of start-ups or entrepreneurship is definitely not a piece of cake. The business world and the markets are undoubtedly experiencing an upsurge in the knowledgeable and experienced experts who are looking out for opportunities to create their own name in the market. So here is […]

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Huawei teases a bezel-less display phone with a front camera cutout

After Apple and Essential infected the smartphone world with notch phones, it felt like we would never see a mobile device that comes with a truly bezel-less display. A dream that a lot of us (including myself) wished to see. It seems that gorgeous futuristic phones we’ve seen in Sci-Fi movies and series were never […]

Tips

5 Social Media Marketing Trends to Win in 2019

Social media is always evolving, and so are the content consumption habits of users. Marketers must keep themselves abreast of the latest trends so that they can equip themselves to better plan and devise their social marketing strategy. As a marketer, do keep the following top five social media marketing trends in mind for 2019: […]

Tips

How to Keep Your YouTube Users Engaged

How many times have you spotted millennials plugged onto their earphones, browsing YouTube on their phone? Pretty much everywhere, all the time. From funny videos to epic fails and even inspirational videos, everybody is plugged in. But that bring us to the content creators. How can one create content that is unique and is always […]