Tips

Five Ways to Ensure a Successful International Debut

Fast-growing access to the Internet has opened up a plethora of international market opportunities for business ventures of all sizes. Technology is enabling Indian companies to think big, expand internationally, and compete with global enterprises on their turfs. Many businesses, however, fail to crack this space as they end up treating different geographies as standardised […]

Tips

Investing In Sneakers Can Be A Better Investment Than Gold. Here’s How.

When you think of investing your money, sneakers probably aren’t the first thing that come to mind. But according to newly released research, some sneakers could be a better investment than gold. The research, conducted by MyVoucherCodes — a voucher, coupon and discount deals website based in the U.K. — analyzed 50 pairs of sneakers […]

Tips

5 Ways You Can Achieve ‘Hands-Off’ Marketing

Yet, the downside: The effort you put in to achieve a balance between your time spent on product development versus your time spent on a go-to-market strategy is going to dominate your schedule — or that of any budding entrepreneur.

Tips

Here Are 5 Content Marketing Trends That You Can’t Ignore This Year

Technology is evolving at a very rapid rate and as marketers or business owners, this means that you constantly need to be aware of the latest changes, developments and be prepared for change at any minute. And it’s not just technology that keeps changing, but so do your audience’s preferences.   When it comes to […]

Tips

How to know when it’s time to pay for search analytics tools

Search marketers have plenty of free search analytics tools available, from Google Analytics’ wide array of reports and features to pared-down versions of free tools from companies like Moz and SimilarWeb. But eventually, marketers wanting deeper insights into their SEO and search marketing efforts – or those who simply outgrow the free tools they’re using […]

Tips

3 Tips for Marketing Your Web Development Business in 2019

The new year is here and it’s time to kick your web development business into overdrive. There’s no doubt that the web development industry is growing at a rapid rate. Between now and 2026, the US Bureau of Labor Statistics is predicting that this field will grow an additional 15 percent. Not only are there […]

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Why It is Vital to Have Women in Your Startup’s Leadership Team

We have closed 68 per cent of the gender gap worldwide, according to the World Economic Forum’s Global Gender Gap Report 2019. It will, however, take 108 years to achieve overall gender parity and 202 years to achieve full equality in the workplace. When it comes to political and economic leadership, the world still has […]

Tips

Why Being Too Optimistic is Bad For Your Business

Stay positive. It’s common advice given to people who are starting a new business. Given that almost half of all new businesses fail in the first five years, it is essential that the entrepreneur stays optimistic. Generally speaking, being a positive-thinker is known to help leaders in ensuring the smooth functioning of their company and […]

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5 Traits a Budding Entrepreneur Must Possess

In this fast-paced world where exists undying competition, the emergence of start-ups or entrepreneurship is definitely not a piece of cake. The business world and the markets are undoubtedly experiencing an upsurge in the knowledgeable and experienced experts who are looking out for opportunities to create their own name in the market. So here is […]

Tips

5 Social Media Marketing Trends to Win in 2019

Social media is always evolving, and so are the content consumption habits of users. Marketers must keep themselves abreast of the latest trends so that they can equip themselves to better plan and devise their social marketing strategy. As a marketer, do keep the following top five social media marketing trends in mind for 2019: […]