Tips

5 Tips to Market Research like a Pro

Are you a business owner looking to increase your conversions? If so, one thing you need to consider is how you are gathering and implementing market research. In a nutshell, market research is the process of gathering information about your audience learn more about them. It involves taking time to pinpoint the problems, needs, and […]

Tips

5 Secrets to Get More Visibility for Your Business

The aim of any business is to make a profit but there’s no profit if people do not know about your business. It’s all about increasing the visibility of your company. As a busy owner, you might quickly find yourself in a time and budget crunch with your marketing. In turn, you lose opportunities to […]

Tips

6 Entrepreneurs Share Secrets for Boosting Office Morale

Not every week is going to be great — that’s just reality. We asked six entrepreneurs: When your team seems down in the dumps, how do you boost their optimism and drive? 1. Rally together. “When morale is low, it’s usually because of a challenge that’s affecting us all as a company. Maybe projection numbers […]

Tips

Fish Where The Fish Are: 4 Tips For Reaching Your Customers

When I started my business, my main strategy was to get our bottled water products onto the shelves of major supermarkets. After achieving early success with Whole Foods, I assumed the bigger chains would follow, but to my dismay, I soon discovered that the world of retail wasn’t so simple. Supermarkets sell groceries to customers, […]

Tips

How to Make Your Customers Feel Valued

When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by sharing your business to their friends and co-workers. They do free word of mouth marketing for you and as a result, your business grows. Therefore, you need to value your customers and make them feel […]

Tips

9 Ways to Boost Productivity That Will Make You a Great Teammate

Employee performance is a growing concern for business owners, and many of them are taking unique measures to keep their employees happy and productive. One New Zealand firm known as Perpetual Guardian recently shifted its employees to a four-day workweek instead of five, finding that its team members became far less stressed while producing the […]

Tips

5 Ways to Build Strong Business Networking Skills

The need for networking skills is often considered when people have to switch jobs or be in a position to grab any opportunity assisting in taking their career forward. Or, let’s say, people, network for exposure, knowledge sharing, staying in the loop as to what’s in trend and upgrade the necessary skills their industry demands. […]

Tips

Three Learnings from Jack Ma

Almost all of us have this belief that the knowledge about technology, management and smartness are the more important ingredients of a successful entrepreneurship. But, Alibaba Group’s executive chairman, Jack Ma did not have any of it when he started his business in 1995. Starting out his career as a teacher is what made him […]

Tips

5 Things to Consider When Selecting a Website Theme

Selecting a website theme can be overwhelming — there are literally thousands of free and paid options available to download and purchase. Your theme is the overall look, feel and style of your website. This includes things like the color scheme, layout and style elements. In essence, your website theme is a direct representation of […]