Tips

Why Being Too Optimistic is Bad For Your Business

Stay positive. It’s common advice given to people who are starting a new business. Given that almost half of all new businesses fail in the first five years, it is essential that the entrepreneur stays optimistic. Generally speaking, being a positive-thinker is known to help leaders in ensuring the smooth functioning of their company and […]

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5 Traits a Budding Entrepreneur Must Possess

In this fast-paced world where exists undying competition, the emergence of start-ups or entrepreneurship is definitely not a piece of cake. The business world and the markets are undoubtedly experiencing an upsurge in the knowledgeable and experienced experts who are looking out for opportunities to create their own name in the market. So here is […]

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5 Social Media Marketing Trends to Win in 2019

Social media is always evolving, and so are the content consumption habits of users. Marketers must keep themselves abreast of the latest trends so that they can equip themselves to better plan and devise their social marketing strategy. As a marketer, do keep the following top five social media marketing trends in mind for 2019: […]

Tips

How to Keep Your YouTube Users Engaged

How many times have you spotted millennials plugged onto their earphones, browsing YouTube on their phone? Pretty much everywhere, all the time. From funny videos to epic fails and even inspirational videos, everybody is plugged in. But that bring us to the content creators. How can one create content that is unique and is always […]

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HOW TO BOOST E-COMMERCE BUSINESS USING CONTENT

Good content marketing is like a swan: seemingly effortless and graceful to the naked eye, but under the surface, there is a lot of work happening to keep things moving. When it comes to your content marketing strategy, there is a lot to consider and the latest trends and tactics are forever changing. So what […]

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How to Successfully Lead Your Team When You’ve Never Been an Employee Yourself

Traditionally, to become CEO of a company, or even to rise through the ranks as a manager, you have to put in plenty of time working for others, building up a resume of leadership positions and a proven track record of managerial success. Yet, as technology advances, innovation is happening quicker and quicker — enabling […]

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How to Successfully Market Your Content Online

Content marketing can be an effective tool to promote your medical practice. Most digital marketers today include content marketing in their annual promotional plans. However, many physicians are not aware of the key elements needed in a content marketing strategy or are not experienced implementing such a strategy to launch or promote their medical practice. […]

Tips

Tips to Build a Quality In-House Marketing Team

Due to the complex work environment of many companies, they like to use outside agencies to get work done for them. These agencies have great skills, there’s no doubt about it. However, nothing compares to having a high-quality in-house marketing team. You have to make plenty of difficult decisions when designating an in-house team. Today […]

Tips

5 Tips to Market Research like a Pro

Are you a business owner looking to increase your conversions? If so, one thing you need to consider is how you are gathering and implementing market research. In a nutshell, market research is the process of gathering information about your audience learn more about them. It involves taking time to pinpoint the problems, needs, and […]

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5 Secrets to Get More Visibility for Your Business

The aim of any business is to make a profit but there’s no profit if people do not know about your business. It’s all about increasing the visibility of your company. As a busy owner, you might quickly find yourself in a time and budget crunch with your marketing. In turn, you lose opportunities to […]