Tips

45 Years Ago, An Ad Campaign Made the Beetle the World’s Most Popular Car

Ranked as one of the best print advertisements of all time and one of the most successful before the popularity of television exploded, this ad campaign successfully changed Americans’ perceptions about cars. Before this campaign, not only were Americans into buying big, powerful cars as status symbols, but they were also not quick to by […]

Tips

7 secrets for guaranteeing a world-class customer service

Good customer service is crucial to ensuring your business will continue to grow. These seven experienced leaders and Advisors in The Oracles, including Canva founder Melanie Perkins and clothing designers Emily Current and Meritt Elliott, share their secrets for guaranteeing a world-class customer experience. 1. Turn feedback into an actionable list. There are endless projects our […]

Tips

7 TIPS TO GROW YOUR BLOG WITH EMAIL MARKETING

If you know how to use it effectively, email marketing can prove to be a powerful tool to grow, improve, or promote your blog. According to recently conducted research, 205 billion emails are sent every day and this number is expected to reach 246 billion by the end of 2019. Email marketing spending in the United States is projected […]

Tips

Importance of visuals in your advertising and marketing

A picture is worth a thousand words. Cliché? Maybe. But clichés become clichés because they have a cyclical truth to them. And in the world of marketing, saying less with an image can impact your consumers more. Visual marketing focuses on using unique and relevant images, paired with specific design elements to pull consumers in. […]

Tips

Problem-solving approaches that could help aspiring entrepreneurs

Something many successful entrepreneurs know is that you don’t have to have an earth-shattering, game-changing idea to start a business. You just have to identify a problem and find a way to solve it. Sure, the thought of achieving overnight success with a billion-dollar idea is alluring, but the fact is that most of the […]

Tips

Ways to Improve Traffic For Your Small Business Website

Regardless of the size of a business, in order to stay ahead of your competitors, it’s important to focus on SEO. Knowledge of SEO growth hacking is necessary to survive the cut-throat competition in the digital world. Search engines are the go-to place for people to ask questions and clear their doubts. So, SEO growth […]

Tips

Tips for Improving Your Content Marketing Strategy

Instagram is one of many platforms that small businesses can use to actively communicate with customers. The platform offers many features that may be attractive to business users, for everything from marketing and sales to customer service. To help you make the most of your Instagram and overall content marketing strategy, here are some tips […]

Tips

The Ultimate List of Marketing Tips

Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. If you think about it, though, finding the “best” marketing tip is relative — to your audience, resources, and marketing goals. What works for one business might not […]

Tips

4 Reasons Why Every Marketing Team Should be Considering Chatbots

Chatbots are becoming an increasingly popular way for companies to interact with potential and current customers. A recent survey showed that 80% of consumers reported a positive experience with chatbots, and another 40% said that they are interested in chatbot experiences with brands. These numbers show just how prevalent chatbots have become, and consumers’ willingness […]