Tips

How Do you Change Your Company’s Target Audience?

Depending on your industry, product or service, correctly choosing your target audience is not always easy. There are many unknowns, constant shifts in the market, faulty assumptions and many other factors that make this a tricky process. Perhaps even more difficult is changing your company’s target audience once it has been established. But several companies […]

Tips

Here’s What You Need To Know About Starting Your Own Consulting Business

Thousands of professionals have dreamed about starting their own consulting business. It seems like a great career path: Hang a shingle, bring in clients, be your own boss, do awesome stuff and make bank. Yet consulting, as it turns out, isn’t sexy, glamorous or easy. It’s downright hard — harder than you might think. I encourage anyone […]

Tips

Customer service tips for identifying ways to better serve

What is the most important thing you can do to improve relationships with your customers? The answer is as obvious as it is overlooked: improve customer service. No matter how great your product is or how talented your staff is, one of the things that customers are most likely to remember is the direct interaction […]

Tips

Startup Idea: Doing the Things That Don’t Scale

How much does it cost to launch a startup? According to CB Insights, it has never been easier to build startup ventures. Thanks to open-source technologies and online tools, the cost of launching a startup declined from $5 million in the year 2000 to less than $5,000 today. Today, funding is no longer a prerequisite […]

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The most successful, inspired businesses have these things in common

The relationship between creativity, spirituality and business is highly fascinating. Often one feels as though one’s creative mind is fighting with one’s more logical, business-fuelled mind. To start one’s own business, it could sometimes be good to become obsessed with studying those who are in flow and have created highly profitable businesses, living lives that […]

Tips

12 tips to be successful with work at home jobs

Have you ever considered a work at home career? Do you dream of ditching the commute to work and embracing a life of telecommuting? Work at home jobs are appealing for many reasons, however, if you’re not careful you could be in for a disappointment. Today, Chris from Money Stir shares how you can succeed […]

Tips

45 Years Ago, An Ad Campaign Made the Beetle the World’s Most Popular Car

Ranked as one of the best print advertisements of all time and one of the most successful before the popularity of television exploded, this ad campaign successfully changed Americans’ perceptions about cars. Before this campaign, not only were Americans into buying big, powerful cars as status symbols, but they were also not quick to by […]